ع
Ooredoo Qatar said in a statement that it signed a strategic agreement with McKinsey & Company to support the next phase of its transformation with a focus on digital technologies and artificial intelligence. The pact was signed by Sheikh Ali bin Jabor bin Mohammad Al-Thani, chief executive officer of Ooredoo Qatar, and Bob Sternfels, global managing partner at McKinsey & Company. According to the statement, the collaboration will help harness digital and AI capabilities to unlock new opportunities for sustainable growth and long-term value creation while reinforcing the operator’s role as a technology partner. Ooredoo Qatar, a subsidiary of the Ooredoo Group, remains the leading telecommunications provider in the Qatari market.
In the announcement, Sheikh Ali bin Jabor bin Mohammad Al-Thani said, “As we enter the next phase of our transformation, the right partnerships will be key to accelerating our progress. Our collaboration with McKinsey & Company will enable us to harness digital and AI to deliver lasting value for our customers, employees and partners. Through this engagement, we aim to turn our goals into measurable impact and help shape Qatar’s digital future.” The chief executive noted that the partnership would translate strategic objectives into tangible results for all stakeholders. Ooredoo Qatar launched its Strategic Digital and AI Transformation Programme earlier this year to speed adoption of artificial intelligence across operations, customer engagement and enterprise services.
The latest agreement builds on Ooredoo Qatar’s series of digital-focused partnerships, including several announced in February 2026 at Web Summit Qatar with Dell Technologies for AI-as-a-Service on its sovereign cloud, Nutanix for enterprise cloud platforms and Splunk to strengthen managed security services, the company said in earlier releases. Those deals targeted key enterprise customers including Qatar Airways and aimed to position the operator as a national digital enabler. Qatar News Agency reported the McKinsey partnership on the same day the statement was issued, aligning with the timing of the formal announcement.
Ooredoo Qatar’s statement emphasised that the McKinsey collaboration reinforces its commitment to the objectives of Qatar National Vision 2030, a long-term government framework that places heavy emphasis on technological innovation and economic diversification. Planning and Statistics Authority figures placed fixed internet broadband subscriptions per 100 inhabitants at 11.35 in 2021, with individual internet usage rates reaching or exceeding 99 percent for both men and women in subsequent years. The operator has pursued consistent digital upgrades in recent years to meet rising demand for advanced connectivity and data services across consumer and business segments.
McKinsey & Company has advised telecommunications operators globally on digital strategy and AI integration, although Ooredoo Qatar’s release did not detail specific project scopes or timelines for the new engagement. The agreement arrives as Qatar continues to expand its digital infrastructure to support sectors ranging from healthcare to logistics, according to repeated references in official government planning documents. Industry observers note that such consulting partnerships often help operators identify efficiency gains and new revenue streams in competitive markets.
The company stated that the partnership would contribute to shaping Qatar’s broader digital landscape while creating value for employees and partners beyond immediate customer benefits. Earlier Ooredoo initiatives have included collaborations on cybersecurity and cloud infrastructure that similarly targeted alignment with national development priorities. Publicly available corporate filings show Ooredoo Group maintains a significant presence in multiple markets, with Qatar operations forming a core part of its regional portfolio.
