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A Bain & Company assessment released in January 2026 placed the value of the MENA consumer packaged goods market at more than $450 billion for 2024, including roughly $200 billion in food and beverage and $250 billion in non-food categories. The report, informed by surveys of 3,500 consumers and interviews with 20 executives, highlighted volume growth of approximately 6 percent in the UAE against a global average of 1.7 percent while Saudi Arabia recorded around 4 percent expansion with solid value gains. Consumer sentiment across the region held resilient at a score of 6 out of 10 despite economic pressures, the consultancy found.
Faisal Sheikh, a senior partner at Bain & Company, said, “CPG leaders should view MENA as a true growth arena and tailor growth algorithms to region’s realities.” Federico Piro noted that MENA’s growth is shaped by channel evolution and rising expectations on convenience. Karim Chehade added that the next chapter rewards companies that turn complexity into advantage through simplifying, productivity and technology.
The Bain & Company report urged sector participants to rethink growth algorithms, reinvent productivity and redefine the role of artificial intelligence, noting that 91 percent of global executives view AI as strategically important while only 6 percent have an actionable roadmap by 2025. E-commerce is forecast to account for 20 to 25 percent of sales in the UAE by 2030 as part of ongoing channel shifts identified in the consumer survey. Regional executives conveyed a positive growth outlook with 77 percent expressing optimism and nearly one-quarter describing expectations as extremely positive according to the assessment.
A Grand View Research analysis projected the UAE consumer packaged goods market to register a compound annual growth rate of 4.4 percent from 2025 to 2033. Market Data Forecast figures valued the broader Middle East retail market at $868.89 billion in 2025 with Saudi Arabia contributing the largest share. These patterns align with the Bain emphasis on favorable demographics, urbanization and rising disposable incomes as sustained drivers of demand.
Euromonitor International data cited in the Bain report supported calculations showing core markets expanding at 3 to 5 percent compound annual growth rates, primarily from the UAE and Saudi Arabia. The consultancy recommended category-specific and behavior-driven strategies to navigate challenges such as time constraints reported by 37 percent of consumers for essential shopping and boycotts by more than half of respondents over perceived value misalignment. Population growth and economic diversification initiatives in the Gulf have reinforced the consumer goods sector’s momentum across both countries according to industry benchmarks.
The Bain & Company Middle East Consumer Products Report 2025 positioned the region as one of the few areas delivering genuine expansion for the global CPG industry. Companies that focus on operational simplification, productivity gains and technology integration stand to capture the projected growth through 2030 the assessment concluded. Such approaches address evolving consumer priorities while building on the resilient fundamentals observed in the UAE and Saudi Arabia.
