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Bain & Company said in its inaugural Middle East Consumer Products Report that the MENA consumer packaged goods market is projected to expand by nearly a third by 2030 as rising disposable incomes and government initiatives support higher volumes. The US-headquartered consultancy estimated current market value at about $488 billion in 2025 before the increase to $633 billion, with the region alongside China and India recording some of the world’s strongest sales growth in recent years. A Bain assessment found that these gains have been driven by greater consumer spending underpinned by economic reforms across multiple states.
Egypt is expected to lead the regional market with a projected value of $106 billion by 2030, Bain & Company reported, building on more than 47 per cent growth recorded in the past year. The North African country, the Arab world’s most populous with more than 110 million residents according to recent demographic data, benefits from an expanding middle class and the spread of modern retail formats that are lifting demand for branded goods. Oxford Economics analysis of emerging markets indicates that middle-class households in countries such as Egypt could contribute substantially to consumption growth over the coming decade as urban populations increase.
Saudi Arabia’s consumer products market is forecast to reach $82 billion over the same period, representing 22 per cent expansion from current levels, the consultancy stated. Economic diversification under Vision 2030, including major infrastructure projects, has boosted household incomes and retail activity while Gulf governments have channelled investments into manufacturing and tourism sectors. The report noted that higher salaries and regulatory reforms have helped sustain consumption even as global inflationary pressures persist.
In the UAE the sector is predicted to grow 28 per cent to $32 billion by 2030, according to Bain & Company figures that place the country’s compound annual growth rate at 5 per cent. The emirates’ established role as a tourism and business hub has attracted international brands and supported retail sales, which reached $108 billion in Dubai alone in 2023 per local tourism statistics. World Bank data shows broader MENA GDP expansion of 3.3 per cent projected for 2026, providing a favourable backdrop for sustained consumer demand in high-income Gulf economies.
Bain & Company placed the overall MENA compound annual growth rate at 5 per cent through 2030, with Egypt recording 8 per cent, well above the 1.7 per cent global average observed in 2023-2024. Consumers across the region have demonstrated resilience amid macroeconomic uncertainty, focusing spending on core categories such as groceries and personal care while higher earners shift toward premium offerings. The polarisation between price-sensitive mass markets and aspirational segments mirrors patterns seen in other emerging economies, the consultancy’s survey of 3,500 regional consumers found.
“Mena consumers are navigating a world where time, values and identity matter just as much as price and product,” Bain analysts said. The report added that shoppers are rewarding brands delivering trust and relevance rather than reducing overall expenditure. “Consumers aren’t spending less; they’re spending more selectively, rewarding brands that deliver the most value, trust and relevance,” it stated.
