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Snoonu announced its official entry into Muscat, bringing the comprehensive daily services platform to the Omani capital and expanding its presence across the sultanate. The move comes five months after the company began operations in Oman from Nizwa and follows subsequent launches in Sohar, Salalah and Sur, making Muscat the fifth governorate now covered. According to the announcement, the expansion aligns with Snoonu’s focus on understanding local community needs and forming effective partnerships to deliver tangible value in each market it enters.
Hamad Mubarak Al-Hajri, founder and chief executive of Snoonu, stated in the announcement that the arrival in Muscat represents an important step in the group’s growth and regional expansion journey. Al-Hajri added that the company believes successful expansion begins with understanding the needs of local communities, building effective partnerships and developing solutions tailored to each market. The Qatari technology firm, which Jahez International acquired a majority stake in during 2025, has used that backing to accelerate its GCC footprint, including a phased launch in Kuwait earlier this year that introduced groceries, courier services and additional verticals.
Snoonu now collaborates with more than 1,500 brands across Oman, the company reported. Its operations have helped create around 1,000 direct and indirect job opportunities for Omani nationals in areas ranging from technology and data to logistics. The platform continues to focus on empowering merchants and entrepreneurs by connecting them to broader customer bases through digital tools while creating roles for national talent.
The super app, founded in Qatar in 2019, integrates multiple everyday services into a single interface built on advanced cloud infrastructure. In Oman the platform delivers food, groceries, pharmacy items and on-demand courier solutions among other offerings, mirroring the multi-vertical model it deployed during its Kuwait entry where local leadership was installed to adapt to market specifics. Snoonu’s announcement highlighted ongoing work to strengthen its ecosystem for merchants, riders and customers alike.
This latest development in Oman builds on Snoonu’s earlier partnership with Sohar International, signed in July 2026, which aimed to advance financial innovation and digital growth within the sultanate. That agreement sought to combine banking solutions with Snoonu’s merchant network to support Oman Vision 2040 objectives, the parties stated at the time. The Muscat launch further positions the company to scale its presence in a market where demand for integrated on-demand services has grown steadily.
Snoonu plans to continue expanding its service verticals and deepening local integrations as it progresses through Oman and other regional markets. The company has emphasised recruitment and training of Omani talent in technical and operational roles to sustain long-term growth. Such steps form part of a broader strategy that has seen Snoonu evolve from a Qatar-focused delivery service into a multi-country technology platform backed by Jahez’s resources.
