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The Rock-It Company said in a statement that it has established its Middle East regional headquarters in Abu Dhabi with the support of Invest Abu Dhabi to deliver specialist logistics for time-critical and high-value cargo including live events, luxury goods and sensitive shipments. The announcement distributed via Business Wire highlighted how the move brings the company’s portfolio of brands to the UAE capital in partnership with the Abu Dhabi Investment Office. The development aligns with Abu Dhabi’s ambitions to strengthen its position as a destination for luxury experiences, cultural attractions and major international events while enhancing its role as a re-export and advanced logistics hub.
Emirates News Agency reported that the headquarters will enable enhanced operations across the region where the company has maintained a presence for years including prior activities in Dubai. The Rock-It Company which evolved from Global Critical Logistics in late 2025 builds on a 47-year legacy of multimodal freight forwarding, event logistics planning, specialized packing, storage, customs clearance and ATA carnet handling. In the statement the firm positioned the Abu Dhabi base as a strategic step to meet rising demand for secure high-end logistics solutions.
IMARC Group figures show the UAE logistics market generated USD 57.6 billion in 2025 and is projected to reach USD 96.3 billion by 2034 expanding at a compound annual growth rate of 5.58 percent. A separate IMARC Group assessment found the Middle East luxury goods market reached USD 7.555 billion in 2025 and is expected to grow to USD 11.991 billion by 2034 at a 5.27 percent CAGR driven by demand for premium experiences and e-commerce integration. The Rock-It Company’s new headquarters will allow it to better serve these expanding segments according to its announcement.
Market.us data places the global event logistics market at USD 72.4 billion in 2025 with forecasts indicating growth to USD 174.6 billion by 2035 at a 9.2 percent compound annual growth rate. A Research and Markets report valued the Middle East and Africa event logistics sector at USD 2.99 billion in 2023 projecting an increase to USD 4.09 billion by 2031 with a 4 percent CAGR. The company which was named a FIFA World Cup 2026 power player said its Abu Dhabi operations will support the region’s booming calendar of sporting cultural and entertainment events.
JLL’s UAE Industrial and Logistics Real Estate outlook for 2026 noted constrained supply rising rents and sustained institutional investment backed by government strategies such as Abu Dhabi’s Industrial Strategy 2031. The Rock-It Company statement indicated that the headquarters reinforces these trends by introducing advanced capabilities in high-value logistics to complement the emirate’s infrastructure investments including expansions in ports rail and aviation connectivity. This positions the firm to handle complex multimodal movements for clients across luxury live events and critical sectors.
The company’s corporate profile lists offices across North America Europe Asia-Pacific and now a strengthened Middle East presence through the Abu Dhabi headquarters. According to the announcement the base will focus on local support including customer onboarding installation activation and ongoing services tailored to regional requirements. The Rock-It Company added that the expansion underscores its commitment to the UAE as a pivotal hub for its global operations in specialty logistics.
