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The Emirates News Agency reported that the 15th edition of the Emirates Perfumes and Oud Exhibition and the fourth edition of the Middle East Cosmetics Show opened their doors at Expo Centre Sharjah on October 6. Organisers at the venue coordinated the dual events to connect producers, distributors and buyers from across the Middle East and beyond. The exhibitions occupy dedicated halls where participants display traditional oud oils alongside contemporary perfumes and a wide array of cosmetic products. Attendance figures are expected to draw several thousand visitors during the run that continues through the week.
Exhibitors include established regional brands specialising in high-concentration fragrances rooted in Gulf heritage as well as international suppliers of skincare and makeup lines. Seminars scheduled throughout the show address supply chain developments, regulatory standards and emerging consumer preferences in the beauty industry. The setup at Expo Centre Sharjah facilitates direct business matching sessions designed to generate new trade contracts among participants. According to event coordinators, the format has proven effective in previous years for expanding market access for smaller producers.
A Euromonitor assessment found that Arabian fragrances expanded into a USD 4.9 billion global industry by 2025, with domestic GCC sales reaching approximately USD 2.9 billion in the same period. Saudi Arabia accounted for the largest share of that regional total while the UAE maintained a strong position in both manufacturing and exports. The data places oud-forward scents at the forefront of growth within the broader perfume category across the bloc.
IMARC Group data shows the Middle East cosmetics market stood at USD 19.23 billion in 2025 and is projected to expand to USD 26.24 billion by 2034 at a compound annual growth rate of 3.51 percent. Rising disposable incomes combined with demand for natural and halal-certified items have supported steady increases in both conventional and organic segments. The research highlights skin and sun care products as the leading category given the region’s climate while makeup and fragrances register faster growth rates in several markets.
Future Market Insights figures place the GCC oud fragrances segment at USD 439.8 million in 2026 with an outlook for reaching USD 949.5 million by 2036 under an 8 percent compound annual growth rate. Saudi Arabia is expected to lead that expansion at a 9.1 percent CAGR according to the same forecast while the UAE follows closely in production and innovation. The exhibitions in Sharjah provide a timely venue for stakeholders to align with these trajectories through targeted networking and product launches.
Expo Centre Sharjah has positioned the concurrent shows as strategic platforms that support the emirate’s role in regional trade fairs. Previous editions have contributed to measurable increases in cross-border deals for perfume and cosmetic lines according to venue records. The current programme includes opportunities for attendees to explore new formulations and sustainable sourcing practices that match evolving international buyer requirements.
